Marketing Manager

Unity Foods Limited is currently hiring for its Marketing Team.

𝐉𝐨𝐛 𝐓𝐢𝐭𝐥𝐞:Marketing Manager – Frozen Category

𝐋𝐨𝐜𝐚𝐭𝐢𝐨𝐧: Lahore, Pakistan

 

𝐉𝐨𝐛 𝐏𝐮𝐫𝐩𝐨𝐬𝐞:

The Marketing Manager – Frozen Category will be responsible for developing and executing marketing strategies to strengthen brand positioning, drive sales growth, and enhance market share of the Frozen Foods category. 

𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:

Develop and implement annual marketing plans for the Frozen Foods category, aligned with business objectives.

Lead brand positioning, communication strategy, and activation plans to build brand equity and awareness.

Conduct market research, consumer insights analysis, and competitor benchmarking to identify trends and opportunities.

Manage new product development (NPD) and innovation pipeline, from ideation to launch.

Plan and execute ATL & BTL campaigns (TV, digital, outdoor, activations, in-store promotions).

Collaborate with sales and trade marketing teams to develop effective trade programs and ensure strong visibility in modern trade and general trade channels.

Manage agency relationships (creative, media, digital, activation) for campaign development and execution.

Monitor brand performance, category growth, market share, and ROI on marketing investments.

Ensure timely execution of marketing calendars, product launches, and promotional campaigns.

Lead and mentor team members to ensure high performance and capability building.

𝐑𝐞𝐪𝐮𝐢𝐫𝐞𝐦𝐞𝐧𝐭𝐬:

Master’s/Bachelor’s degree in Marketing, Business Administration, or related field.

6–8 years of relevant marketing experience, preferably in FMCG/Frozen Foods category.

Strong understanding of consumer marketing, brand management, and trade marketing.

Proven experience in ATL, BTL, and digital marketing campaign execution.

Interested candidates please share resume on hr@unityfoods.pk and sharafat.ali@unityfoods.pk