Marketing Lead

Job Title: Marketing Lead

Location: Islamabad

Department: Marketing

Company: Hanif Rajput

Role Overview

We are looking for a dynamic and results-driven Marketing Lead to own and drive the end-to-end marketing function for our multi-segment business, including catering, event management, restaurant operations, and décor services. This role combines brand leadership, performance marketing, demand generation, and retail growth, ensuring all marketing initiatives deliver measurable business impact.

Key Responsibilities

Strategy & Growth

• Develop and execute the overall marketing and brand strategy.

• Translate business goals into measurable demand generation initiatives.

• Plan annual/quarterly marketing calendars, budgets, and targets.

Performance & Digital Marketing

• Lead performance marketing across Meta, Google, Foodpanda, and digital funnels.

• Build audience segmentation and structured testing frameworks.

Brand & Campaign Management

• Manage brand positioning, communication tone, and campaign calendar.

• Oversee integrated campaigns, product launches, and seasonal promotions.

• Ensure consistency across all customer touchpoints.

Retail & Channel Marketing

• Align marketing demand with operational capacity.

• Implement demand forecasting and geo-targeted growth systems.

Data, Insights & Reporting

• Create performance dashboards and deliver actionable insights.

• Track customer trends, revenue drivers, and campaign ROI.

• Use data to guide business decisions and marketing investments.

Leadership & Execution

• Lead and develop a high-performance marketing team.

• Manage agencies and external partners.

• Maintain hands-on involvement in execution when needed.

Requirements

• Bachelor’s/Master’s degree in Marketing, Business, or related field.

• 6–10 years of relevant marketing experience.

• Experience in hospitality, food, retail, or consumer businesses preferred.

• Strong expertise in digital and performance marketing.

• Data-driven mindset with strong financial and analytical skills.

This role is ideal for a hands-on marketing leader who can seamlessly balance strategy, data, creativity, and execution in a fast-paced environment.

Interested candidates can share their cv on

careers@hanifrajput.pk