Key Account Manager

Sorrel Foods Private Limited is looking for Key Account Manager (KAM) Lahore

Key Responsibilities:

· Manage and grow relationships with key modern trade accounts, supermarkets, and institutional clients.

· Develop and execute joint business plans with key customers to achieve category and sales growth.

· Ensure optimal product assortment, pricing, and promotions across all accounts.

· Achieve monthly, quarterly, and annual sales targets across assigned key accounts.

· Identify new business opportunities within existing accounts and potential new channels.

· Monitor secondary sales, stock levels, and order patterns to ensure consistent performance.

· Coordinate with marketing and trade marketing teams to implement in-store activations, planograms, and promotional campaigns.

· Negotiate display spaces, visibility agreements, and marketing support with account partners.

· Monitor execution of brand visibility across stores and evaluate ROI on trade investments.

· Analyze sales data, category trends, and competitor performance to recommend actionable strategies.

· Prepare account-wise performance reports and forecasts for management review.

· Maintain accurate sales records, credit notes, and promotional claims.

· Work closely with Supply Chain, Finance, and Marketing teams to ensure seamless execution of key account operations.

· Coordinate with distributors and logistics teams for timely deliveries and stock replenishment.

· Support the launch of new SKUs and product innovations within key accounts.

Apply at hr@sorrelfoods.com

Note: Only relevant profiles from FMCG background will be considered.