Digital Content Lead

Sefam Private Limited is Hiring: Digital Content Lead

Location: Lahore

Key Requirements & Responsibilities:

~Content Strategy & Planning

~Develop and execute content strategies aligned with brand vision and marketing goals

~Plan seasonal, campaign-based, and evergreen content calendars

~Content Creation & Production

~Oversee production of engaging photo, video, graphic, and copy content

~Coordinate with designers, photographers, videographers, and influencers

~Social Media Management

~Lead content for Instagram, Facebook, TikTok, YouTube, and Pinterest

~Ensure timely and consistent posting as per digital calendar

~Execute digital campaigns for maximum reach and engagement

~Maintain consistent brand voice, storytelling, and visual identity

~Website & E-Commerce Content

~Manage website banners, product descriptions, and landing pages

~Optimize content according to SEO best practices

~Influencer & Community Engagement

~Manage influencer collaborations and user-generated content

~Engage with the online community and respond to audience interactions

~Performance & Optimization

~Monitor content performance (engagement, reach, conversions)

~Use insights to improve content effectiveness and ROI

~Paid Media Support

~Support performance marketing with high-converting ad creatives

~Align ad content with brand campaigns and storytelling

~Trends & Innovation

~Stay updated with fashion, digital, and platform trends

~Experiment with new formats and content ideas

Interested candidates can apply by sharing their resume at careers@sefam.com