Brand Manager

Ismail Industries Limited is seeking a driven and strategic Brand Manager to lead CandyLand’s portfolio through strong brand stewardship, consumer-centric thinking, and effective cross-functional execution.

Location: Karachi

Key Responsibilities:

- Develop and execute brand strategy and annual brand plans to drive growth and profitability.

 - Lead consumer insights generation, market analysis, and trend tracking to inform brand decisions.

 - Plan, manage, and deliver integrated marketing campaigns across ATL, BTL, and digital platforms.

 - Drive innovation initiatives, renovations, and new product launches.

 - Own pricing, promotions, and commercial strategies in close collaboration with sales teams.

 - Manage brand budgets while monitoring marketing ROI and effectiveness.

 - Lead cross-functional execution with R&D, Supply Chain, Quality Control and Finance functions.

 - Ensure timely product launches with full regulatory and quality compliance. 

 - Manage external agencies, vendors, and key stakeholders to ensure best-in-class brand execution.

Qualifications & Skills:

- Bachelor’s degree in Business Administration, Marketing, Sales, or a related field

 - Minimum 3+ years of relevant experience in multinational or local FMCG companies

 - Strong strategic thinking and brand management capability

 - Sound understanding of consumer insights, market research, and data analysis

 - Excellent communication and stakeholder management skills

 - Proven ability to manage innovation, product development, and financial and commercial decision-making

 - Proficiency in modern, digital, and integrated marketing approaches

Send your resume to careers@ismailindustries.com, mentioning the position in the subject line.

Ismail Industries Limited is an Equal Opportunity Employer. We welcome applicants from all backgrounds, experiences, and perspectives to apply.