Visibility Planning Lead

Ismail Industries Limited is seeking a results-driven Visibility Planning Lead to strengthen in-market brand presence through structured visibility planning, strong execution discipline, and effective coordination with sales and trade marketing teams.

Key Responsibilities:

- Develop annual and quarterly visibility plans aligned with brand and channel strategies.

- Manage POSM deployment (racks, danglers, wobblers, signage, and permanent fixtures) to ensure optimal coverage, placement, and compliance with market visibility standards.

- Coordinate closely with Sales, Trade Marketing, and external agencies to ensure timely and effective execution.

- Define and communicate merchandising guidelines, planograms, display standards as well as maintain visibility guidelines and execution toolkits for field teams.

- Drive shelf share improvement, secondary placements, and overall display quality.

- Ensure effective merchandising route plans, visit frequency, and outlet coverage.

- Monitor on-ground execution through reports, photographs, and orders.

- Track visibility budgets, utilization, ROI, merchandising productivity, attendance, and execution KPIs.

- Analyze market audits and execution reports to identify gaps and drive corrective actions.

Qualifications & Skills:

- Bachelor's degree in Business Administration; Master's degree is preferred

- 3–5 years of relevant experience in Trade Marketing, preferably within the FMCG sector

- Strong understanding of visibility planning, category management, POSM management, merchandising execution, and audit interpretation

- Excellent analytical, numerical, budget management, and strategic thinking skills

- Proficiency in Microsoft Excel, reporting tools, and basic data analysis

- Strong stakeholder management, market research, and consumer insight interpretation skills with the ability to thrive in a fast-paced FMCG environment

Send your resume to careers@ismailindustries.com, mentioning the position in the subject line.