PR & Brand Communications Executive

𝗪𝗲 𝗮𝗿𝗲 𝗛𝗶𝗿𝗶𝗻𝗴: 𝗣𝗥 & 𝗕𝗿𝗮𝗻𝗱 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝘃𝗲 

Al Razzaq Fibres (Pvt.) Ltd is looking for a proactive and creative PR & Brand Communications Executive at Head Office, Karachi to strengthen our brand presence through impactful public relations, influencer engagement, and trend-driven marketing initiatives. This role requires someone who is equally passionate about building relationships and generating fresh ideas that keep the brand culturally relevant.

𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻:- Bachelor's degree in Marketing, Communications, Media, PR, or a related field.

𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲:- 2–4 years of experience in Public Relations, Marketing, Brand Communications, or a similar role.

𝗞𝗲𝘆 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝗶𝗲𝘀:

𝙋𝙪𝙗𝙡𝙞𝙘 𝙍𝙚𝙡𝙖𝙩𝙞𝙤𝙣𝙨

- Build and maintain relationships with media, influencers, celebrities, agencies, and industry partners.

- Coordinate PR campaigns, product launches, store openings, and brand events.

- Draft press releases, media pitches, brand statements, and communication materials.

- Secure media coverage and identify new PR opportunities to increase brand visibility.

- Track and report PR performance, media mentions, and campaign results.

𝘾𝙧𝙚𝙖𝙩𝙞𝙫𝙚 & 𝙈𝙖𝙧𝙠𝙚𝙩𝙞𝙣𝙜 𝙎𝙪𝙥𝙥𝙤𝙧𝙩

- Brainstorm innovative campaign concepts for product launches, seasonal collections, and brand activations.

- Research emerging marketing, fashion, social media, and consumer trends, and proactively present ideas to the marketing team.

- Stay updated with local and international competitor activities and identify opportunities for the brand.

- Collaborate with the creative, social media, influencer, and digital marketing teams to develop engaging campaigns.

- Suggest viral content formats, influencer collaborations, and culturally relevant moments the brand can leverage.

𝙈𝙖𝙧𝙠𝙚𝙩 & 𝙏𝙧𝙚𝙣𝙙 𝙍𝙚𝙨𝙚𝙖𝙧𝙘𝙝

- Monitor competitor campaigns, consumer behavior, and industry developments.

- Prepare regular trend reports highlighting opportunities, risks, and recommendations.

- Identify emerging creators, platforms, and communities relevant to the brand.

- Keep the team informed about global fashion, retail, and digital marketing trends.

𝗔𝗽𝗽𝗹𝘆 𝗻𝗼𝘄:- careers@alrazzaqfibres.com