Head of Marketing

Position: Head of Marketing

**Jacked Nutrition Group | Farma Labs**

**Location:** D-12, Islamabad

**Employment Type:** Full-time, On-site

**Salary Range:** PKR 200,000 – 400,000 per month (based on experience)

### Position Overview

Jacked Nutrition Group is seeking an experienced and results-oriented **Head of Marketing** to lead its overall marketing function across brand management, performance marketing, digital growth, content strategy, and e-commerce.

The successful candidate will be responsible for developing and executing integrated marketing strategies, leading the marketing team, optimizing marketing investments, and driving measurable business growth.

### Key Responsibilities

- Develop and execute the overall marketing strategy in alignment with business objectives.

- Lead performance marketing campaigns across Meta, Google, TikTok, and other digital platforms.

- Oversee brand positioning, content development, and social media strategy.

- Drive SEO, organic growth, and digital brand visibility.

- Optimize e-commerce performance, including Shopify conversion and customer retention.

- Lead and develop the marketing team while managing external agencies and creative partners.

- Establish performance KPIs, monitor campaign effectiveness, and present regular performance reports to senior management.

### Required Qualifications & Experience

- Minimum 5 years of relevant marketing experience, including at least 2 years in a senior leadership role.

- Demonstrated success in performance marketing, with measurable ROAS and customer acquisition results.

- Strong expertise in Meta Ads Manager and Google Ads.

- Practical experience in Shopify and e-commerce marketing.

- Strong understanding of brand management, content strategy, SEO, and digital marketing.

- Proven ability to lead teams, manage budgets, and drive performance through data-driven decisions.

- Must be based in Islamabad/Rawalpindi and available for full-time, on-site employment.

**Preferred:** Experience in FMCG, health, wellness, sports nutrition, or consumer brands.

### Application Process

Interested candidates are requested to share their updated CV along with a brief summary of their relevant marketing achievements.

**Email:** hr@jackednutrition.pk