Digital Marketing Specialist

Location: Karachi

Department: Marketing

Employment Type: Full-Time

Job Summary:

We are seeking a skilled and results-driven Digital Marketing Specialist to

join our team. The ideal candidate will have 4-5 years of experience and a strong understanding of digital marketing strategies, with a focus on lead generation, SEO, and content creation. This role will be pivotal in executing impactful marketing campaigns and driving measurable results through various digital channels.

Key Responsibilities:

Lead Generation:

• Develop and implement lead generation strategies to attract and convert high-quality leads.

• Create and optimize lead magnets and landing pages to capture leads effectively.

• Utilize marketing automation tools to nurture leads through the sales funnel.

Content Marketing:

• Plan, develop, and execute content strategies that align with business goals.

• Create long-form gated content such as eBooks, whitepapers, case studies, and guides.

• Optimize content for SEO and audience engagement across various platforms.

SEO & SEM:

• Conduct keyword research and implement on-page and off-page SEO strategies.

• Monitor and analyze website performance and organic search rankings.

• Develop and execute paid search and display campaigns to drive targeted traffic.

Marketing Campaigns:

• Plan and execute multi-channel marketing campaigns, including email marketing, social media, and content marketing.

• Analyze campaign performance and recommend optimization strategies based on data insights.

• Collaborate with creative and development teams to produce engaging marketing assets.

Performance Metrics & Analysis:

• Track and report key performance indicators (KPIs) to measure marketing success.

• Use tools like Google Analytics, HubSpot, and other marketing platforms to analyze and improve campaign performance.

• Provide insights and recommendations for campaign optimization.

Key Skills & Qualifications:

• Bachelor's degree in marketing, Communications, or related field.

• 4-5 years of experience in digital marketing, with a focus on lead generation and SEO.

• Strong knowledge of content marketing, lead magnets, and long-form gated content creation.

• Hands-on experience with marketing automation tools and CRM platforms.

• Proficiency in using Google Analytics, Google Ads, and other marketing tools.

• Strong analytical skills and the ability to translate data into actionable insights.

• Excellent written and verbal communication skills.

• Ability to work in a fast-paced environment and manage multiple projects

simultaneously.

Preferred Qualifications:

• Experience in the B2B SaaS industry is a plus.

• Knowledge of UX/UI principles and website optimization.

Email your resume at: neha.faisal@zip24.com