Digital Marketing Specialist

Digital Marketing Specialist 

Location: Karachi 

Department: Marketing 

Employment Type: Full-Time 

 

Job Summary: 

We are seeking a skilled and results-driven Digital Marketing Specialist to 

join our team. The ideal candidate will have 4-5 years of experience and a strong understanding of digital marketing strategies, with a focus on lead generation, SEO, and content creation. This role will be pivotal in executing impactful marketing campaigns and driving measurable results through various digital channels. 

 

Key Responsibilities: 

 Lead Generation: 

• Develop and implement lead generation strategies to attract and convert high-quality leads. 

• Create and optimize lead magnets and landing pages to capture leads effectively. 

• Utilize marketing automation tools to nurture leads through the sales funnel. 

Content Marketing: 

• Plan, develop, and execute content strategies that align with business goals. 

• Create long-form gated content such as eBooks, whitepapers, case studies, and guides. 

• Optimize content for SEO and audience engagement across various platforms. 

SEO & SEM: 

• Conduct keyword research and implement on-page and off-page SEO strategies. 

• Monitor and analyze website performance and organic search rankings. 

• Develop and execute paid search and display campaigns to drive targeted traffic. 

 

Marketing Campaigns: 

• Plan and execute multi-channel marketing campaigns, including email marketing, social media, and content marketing. 

• Analyze campaign performance and recommend optimization strategies based on data insights. 

• Collaborate with creative and development teams to produce engaging marketing assets. 

 

Performance Metrics & Analysis: 

• Track and report key performance indicators (KPIs) to measure marketing success. 

• Use tools like Google Analytics, HubSpot, and other marketing platforms to analyze and improve campaign performance. 

• Provide insights and recommendations for campaign optimization. 

 

Key Skills & Qualifications: 

• Bachelor's degree in marketing, Communications, or related field. 

• 4-5 years of experience in digital marketing, with a focus on lead generation and SEO. 

• Strong knowledge of content marketing, lead magnets, and long-form gated content creation. 

• Hands-on experience with marketing automation tools and CRM platforms. 

• Proficiency in using Google Analytics, Google Ads, and other marketing tools. 

• Strong analytical skills and the ability to translate data into actionable insights. 

• Excellent written and verbal communication skills. 

• Ability to work in a fast-paced environment and manage multiple projects 

simultaneously. 

 

Preferred Qualifications: 

• Experience in the B2B SaaS industry is a plus. 

• Knowledge of UX/UI principles and website optimization.

Email your resume at: neha.faisal@zip24.com