Brand Manager
👨💼 Roles: Brand Manager
👨💼 Experiences: Experienced Required
🏢 Companies: Mezan Group
🗓 Posted: 2026-09-23
⏳ Expires: 2026-10-07
Mezan Edible Oil & Fats Division | Karachi
Mezan Group is looking for a dynamic and results-oriented Brand Manager to lead brand strategy, innovation, and growth initiatives for its Edible Oil & Fats portfolio.
Key Responsibilities
• Develop and execute integrated brand strategies and annual marketing plans.
• Drive brand growth through consumer insights, market analysis, and innovation.
• Lead ATL, BTL, digital, activation, and communication initiatives.
• Monitor market trends, competition, brand health, and campaign effectiveness.
• Collaborate with Sales, Trade Marketing, R&D, and other cross-functional teams.
• Manage brand budgets and ensure effective ROI-driven marketing investments.
Candidate Profile
• Bachelor’s/Master’s degree in Marketing, Business Administration, or a related field.
• 5–8 years of relevant Brand/Marketing experience, preferably within FMCG.
• Strong understanding of consumer marketing, brand building, and market dynamics.
• Analytical, creative, and commercially oriented with strong stakeholder-management skills.
📍 Location: Karachi
🏢 Division: Mezan Edible Oil & Fats.
📩 Apply Now: https://lnkd.in/dXE22PyX
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