
User Acquisition & Monetization Specialist
Views: 11
Posted: 2026-06-15
Expires: 2026-06-29
ExpiredHiring: User Acquisition & Monetization Specialist
๐ Location: Islamabad | Onsite
๐๐จ๐ฅ๐ ๐๐ฏ๐๐ซ๐ฏ๐ข๐๐ฐ:
Switch Communications is looking for a data-driven Specialist to accelerate growth for our B2C mobile apps through performance marketing, optimization, and experimentation. The role focuses on acquiring high-quality users, improving conversion and retention, and maximizing revenue through subscriptions, in-app purchases, and ad monetization.
๐๐๐ฒ ๐๐๐ฌ๐ฉ๐จ๐ง๐ฌ๐ข๐๐ข๐ฅ๐ข๐ญ๐ข๐๐ฌ:
1. User Growth & Marketing
- Plan, execute, and optimize user acquisition campaigns across digital channels such as Google Ads, Meta Ads, TikTok Ads, and Apple Search Ads.
- Drive app installs, registrations, and customer acquisition while improving campaign performance and efficiency.
- Identify and test new growth opportunities, channels, and audience segments.
2. Monetization & Revenue Optimization
- Support and optimize monetization strategies, including subscriptions, in-app purchases, freemium-to-premium conversion models and ad monetization.
- Work with product teams to improve conversion funnels, user retention, and overall revenue performance.
- Analyze revenue performance and recommend strategies to improve ARPU, retention, and overall profitability.
3. Performance Analysis & Reporting
- Track key growth and revenue metrics, including installs, retention, conversion rates, ROAS, and revenue.
- Prepare regular performance reports and provide actionable insights to support decision-making.
-Conduct A/B testing to improve acquisition and monetization outcomes.
4. Cross-Functional Collaboration
- Collaborate with Product, Design, Development, and Marketing teams to support growth and monetization initiatives.
- Coordinate with creative teams to develop and optimize marketing assets and campaigns.
- Support product launches, feature rollouts, and growth initiatives.
๐๐๐ช๐ฎ๐ข๐ซ๐๐ฆ๐๐ง๐ญ๐ฌ:
- 2โ4 years of experience in B2C mobile app growth, user acquisition, and monetization.
- Strong understanding of product marketing, including positioning, messaging, and lifecycle marketing campaigns.
- Good grasp of user experience (UX) principles and the ability to make data-driven decisions.
- Hands-on experience with ASO, subscription-based monetization, Google Ads, AdMob, analytics tools, and A/B testing.
- Proficiency in analyzing user funnels, cohort performance, and experimentation results using Excel, Google Sheets, or similar tools.
- Strong communication and stakeholder management skills, with the ability to collaborate effectively across Product, Design, Development, and Marketing teams.
Location: Islamabad
๐ฉ To Apply:
Send your CV to careers@switch.com.pk with the subject line โUser Acquisition & Monetization Specialist "
๐ Islamabad@Switch Communications#User Acquisition & Monetization Specialist๐งณ Experienced Required