
Digital Marketing Specialist
Views: 30
Posted: 2026-04-09
Expires: 2026-04-23
ExpiredCompany: Switch Communications
Hiring Digital Marketing Specialist
Location: Islamabad
๐๐๐ฒ ๐๐๐ฌ๐ฉ๐จ๐ง๐ฌ๐ข๐๐ข๐ฅ๐ข๐ญ๐ข๐๐ฌ:
- Plan, execute, and optimize paid acquisition campaigns on Google Display Network (GDN), Meta Platforms, TikTok
- Drive subscriber growth and monetization for Digital Apps in Pakistan and globally
- Manage and scale telco subscription campaigns, conversion-focused, and app monetization campaigns
- Monitor and improve core KPIs: CPA, CPI, subscription conversion rates, and in-app revenue metrics
- Conduct A/B testing on landing pages, app flows, and subscription journeys to reduce drop-offs and improve conversion rates
- Analyze user funnels to identify bottlenecks and growth opportunities across web and app
- Handle tracking and attribution via GA4, Firebase, Meta Pixel, TikTok Pixel, and Google Tag Manager.
- Collaborate with internal teams (content, UGC, design) to ensure seamless and timely campaign execution.
๐๐๐ช๐ฎ๐ข๐ซ๐๐ฆ๐๐ง๐ญ๐ฌ:
- 2โ4 years of hands-on performance marketing experience with proven exposure to telco subscription campaigns
- Demonstrated experience in app monetization strategies
- Bachelorโs degree in marketing or a related field
- Strong experience running conversion, sales, and awareness focused campaigns across Google, Meta, TikTok
- Solid grip on analytics, A/B testing, and performance tracking tools
- Experience managing budgets up to $30K/month while maintaining strong ROAS
- Strong understanding of subscription funnels, monetization strategies, user acquisition, and retention dynamics
๐๐ข๐๐ ๐ญ๐จ ๐๐๐ฏ๐:
- Experience with monetization on E-commerce platforms.
- Working knowledge of Google Search Console.
- Practical experience with ASO (App Store Optimization).
๐ฉ To apply: Send your CV to mahnoor.sayed@switch.com.pk with the subject line โDigital Marketing Specialist"
๐ Islamabad@Switch Communications#Digital Marketing Specialist๐งณ Experienced Required