Digital Marketing Specialist

Company: Switch Communications

Hiring Digital Marketing Specialist 

Location: Islamabad

𝐊𝐞𝐲 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬:

- Plan, execute, and optimize paid acquisition campaigns on Google Display Network (GDN), Meta Platforms, TikTok

- Drive subscriber growth and monetization for Digital Apps in Pakistan and globally

- Manage and scale telco subscription campaigns, conversion-focused, and app monetization campaigns

- Monitor and improve core KPIs: CPA, CPI, subscription conversion rates, and in-app revenue metrics

- Conduct A/B testing on landing pages, app flows, and subscription journeys to reduce drop-offs and improve conversion rates

- Analyze user funnels to identify bottlenecks and growth opportunities across web and app

- Handle tracking and attribution via GA4, Firebase, Meta Pixel, TikTok Pixel, and Google Tag Manager.

- Collaborate with internal teams (content, UGC, design) to ensure seamless and timely campaign execution.

𝐑𝐞𝐪𝐮𝐢𝐫𝐞𝐦𝐞𝐧𝐭𝐬:

- 2–4 years of hands-on performance marketing experience with proven exposure to telco subscription campaigns

- Demonstrated experience in app monetization strategies

- Bachelor’s degree in marketing or a related field

- Strong experience running conversion, sales, and awareness focused campaigns across Google, Meta, TikTok

- Solid grip on analytics, A/B testing, and performance tracking tools

- Experience managing budgets up to $30K/month while maintaining strong ROAS

- Strong understanding of subscription funnels, monetization strategies, user acquisition, and retention dynamics

𝐍𝐢𝐜𝐞 𝐭𝐨 𝐇𝐚𝐯𝐞:

- Experience with monetization on E-commerce platforms.

- Working knowledge of Google Search Console.

- Practical experience with ASO (App Store Optimization).

📩 To apply: Send your CV to mahnoor.sayed@switch.com.pk with the subject line “Digital Marketing Specialist"