Posted: 2026-02-23
Expires: 2026-03-09
ExpiredJob Title: Marketing Lead
Location: Islamabad
Department: Marketing
Company: Hanif Rajput
Role Overview
We are looking for a dynamic and results-driven Marketing Lead to own and drive the end-to-end marketing function for our multi-segment business, including catering, event management, restaurant operations, and dรฉcor services. This role combines brand leadership, performance marketing, demand generation, and retail growth, ensuring all marketing initiatives deliver measurable business impact.
Key Responsibilities
Strategy & Growth
โข Develop and execute the overall marketing and brand strategy.
โข Translate business goals into measurable demand generation initiatives.
โข Plan annual/quarterly marketing calendars, budgets, and targets.
Performance & Digital Marketing
โข Lead performance marketing across Meta, Google, Foodpanda, and digital funnels.
โข Build audience segmentation and structured testing frameworks.
Brand & Campaign Management
โข Manage brand positioning, communication tone, and campaign calendar.
โข Oversee integrated campaigns, product launches, and seasonal promotions.
โข Ensure consistency across all customer touchpoints.
Retail & Channel Marketing
โข Align marketing demand with operational capacity.
โข Implement demand forecasting and geo-targeted growth systems.
Data, Insights & Reporting
โข Create performance dashboards and deliver actionable insights.
โข Track customer trends, revenue drivers, and campaign ROI.
โข Use data to guide business decisions and marketing investments.
Leadership & Execution
โข Lead and develop a high-performance marketing team.
โข Manage agencies and external partners.
โข Maintain hands-on involvement in execution when needed.
Requirements
โข Bachelorโs/Masterโs degree in Marketing, Business, or related field.
โข 6โ10 years of relevant marketing experience.
โข Experience in hospitality, food, retail, or consumer businesses preferred.
โข Strong expertise in digital and performance marketing.
โข Data-driven mindset with strong financial and analytical skills.
This role is ideal for a hands-on marketing leader who can seamlessly balance strategy, data, creativity, and execution in a fast-paced environment.
Interested candidates can share their cv on
careers@hanifrajput.pk
๐ Islamabad@Hanif Rajput#Marketing Lead๐งณ Experienced Required