Manager/Deputy Manager - Performance Marketing

SIAR Digital is looking for skilled and talented professionals for the position of "Manager/Deputy Manager - Performance Marketing".

Location: Phase 1, DHA, Karachi.

Timings: 9:30 AM - 6:00 PM.

Key Responsibilities:

- Develop, execute, and optimize ad campaigns for clients on Meta (Facebook, Instagram) and Google Ads platforms.

- Collaborate with internal teams to understand client goals, target audiences, and performance KPIs.

- Conduct A/B testing, audience targeting, and performance analysis to ensure client satisfaction.

- Design custom ad strategies that align with each client’s unique objectives and growth plans.

- Provide detailed performance reports to clients, offering actionable insights for continuous improvement.

- Lead and mentor a team of digital marketing specialists, ensuring high-quality delivery of client campaigns.

- Guide team members in adopting best practices for campaign setup, optimization, and performance analysis.

- Promote a culture of collaboration, learning, and growth within the team.

- Serve as the main point of contact for project managers, translating client requirements into actionable strategies.

- Proactively identify opportunities to enhance client strategies and propose new approaches for better performance.

- Internal and external stakeholder management

Requirements:

- 3-5 years of hands-on experience managing ecommerce or retail client campaigns on Meta and Google Ads platforms.

- Strong track record of delivering ROI-positive campaigns for diverse clients across industries.

- 1+ years of experience leading a team or managing marketing projects with direct client involvement

- Expert-level knowledge of Meta Business Manager and Google Ads, including campaign creation, bidding strategies, and audience targeting.

- Proficiency in analyzing and reporting key metrics such as CTR, CPA, and ROAS.

- Familiarity with tools like Google Analytics and Tag Manager for tracking and optimization.

Interested candidates having relevant experience and expertise can send their resumes at careers@siardigital.com, mentioning position title in the subject line.