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PPC Manager
About the job
Ad Labz is a Google-certified performance agency specializing in SaaS and B2B solutions. We run full-funnel PPC campaigns across Google, LinkedIn, Meta, and Bing with tight tracking and landing-page ownership.
Location: On-site at our office in Karachi
Hours: Mon–Fri, 12:00 PM–9:00 PM PKT
What you will do
• Own strategy, builds, and optimization across Google Ads, LinkedIn Ads, Meta, and Bing.
• Translate ICPs and offers into audience plans, keyword maps, creatives, and landing-page briefs.
• Set up and maintain tracking across GA4, GTM, HubSpot, and offline conversions tied to CRM stages.
• Run structured experiments with clear hypotheses on bids, messaging, audiences, creatives, and LPs.
• Forecast, pace, and reallocate budgets toward SQLs and the pipeline.
• Build clear reporting in Looker Studio and Sheets and present insights on client calls.
• Use LLMs to generate and iterate ad copy, RSA assets, hooks, and LP angles with testable variants.
• Build lightweight LLM automations to summarize search term reports, propose negatives, and cluster queries.
• Maintain prompt libraries and guardrails for offers, audience research, and creative briefs.
• Connect platforms to HubSpot and dashboards with low-code tools such as Apps Script, n8n, or Power Automate.
What you bring
• 3–5+ years hands-on PPC for B2B or SaaS lead gen.
• Depth in Google Ads (Search, PMax/Demand Gen, YouTube, Display) and strong LinkedIn Ads experience; Meta/Bing a plus.
• Managed 30k–100k USD monthly across multiple accounts with proven CPL and pipeline wins.
• Tracking fluency across GA4, GTM, HubSpot, and basic server-side or offline conversion setups.
• Strong analysis in Sheets/Excel with tidy dashboards and QC checks.
• Clear communication with clients and internal teams.
• Practical experience using LLMs or LLM APIs for ad ops and creative testing with documented prompts and QA steps.
• Ability to audit AI outputs for accuracy, brand safety, and compliance before deployment.
Benefits
• Competitive salary.
• On-site team environment with fast feedback loops.
• Growth path to Senior PPC Manager or Performance Lead.
Apply Now: hr@adlabz.co and mention position in subjectline