Brand Manager

Company: Stylo Pvt Ltd

Position: Brand Manager

Location: Lahore

Description

Plan and execute Marketing campaigns including launches, sales, and new collections

Oversee content direction including shoots, reels, and visual storytelling aligned with brand identity  

Manage and coordinate with creative agencies to ensure high-quality campaign execution

Lead influencer marketing initiatives, from identification to collaboration and performance tracking

Work closely with digital agencies to plan and optimize paid campaigns across Meta, Google, and TikTok

Ensure consistent brand identity across retail stores, website, and all digital platforms

Analyze market trends, competitor activity, and customer insights to inform brand strategy

Monitor and manage campaign performance, budgets, and ROI

Collaborate cross-functionally with merchandising, retail, and eCommerce teams

Support execution of brand activations, store launches, and events

Understanding of AI tools and workflows

Qualification

Bachelor’s or Master’s in Marketing, Communications, Public Relations, or a related field

Required Skills

Skills & Abilities:

Experience in managing creative and digital agencies effectively

Ability to guide visual and creative direction while maintaining brand consistency

Proficiency in leveraging AI tools for content generation, audience insights, and campaign optimization

Ability to translate data

Strong command over content strategy, storytelling, and digital platforms

Competencies

Analytical Thinking: Ability to interpret data

Creative with Strategic Mindset: Balances innovative storytelling with business objectives

Problem-Solving Skills: Ability to identify challenges and implement effective solutions quickly

Adaptability & Innovation: Open to experimenting with new tools, especially AI, to improve efficiency and outcomes

Collaboration & Stakeholder Management: Strong ability to work across teams and manage external partners

Experience

5-6 years of relevant experience in brand management, PR, or communications, ideally within retail, FMCG, or fashion industries

Apply through our Career Portal: https://lnkd.in/dfFjm4gy