PR & Brand Communications Executive
Views: 25
Posted: 2026-08-05
Expires: 2026-08-19
Active๐ช๐ฒ ๐ฎ๐ฟ๐ฒ ๐๐ถ๐ฟ๐ถ๐ป๐ด: ๐ฃ๐ฅ & ๐๐ฟ๐ฎ๐ป๐ฑ ๐๐ผ๐บ๐บ๐๐ป๐ถ๐ฐ๐ฎ๐๐ถ๐ผ๐ป๐ ๐๐
๐ฒ๐ฐ๐๐๐ถ๐๐ฒ
Al Razzaq Fibres (Pvt.) Ltd is looking for a proactive and creative PR & Brand Communications Executive at Head Office, Karachi to strengthen our brand presence through impactful public relations, influencer engagement, and trend-driven marketing initiatives. This role requires someone who is equally passionate about building relationships and generating fresh ideas that keep the brand culturally relevant.
๐๐ฑ๐๐ฐ๐ฎ๐๐ถ๐ผ๐ป:- Bachelor's degree in Marketing, Communications, Media, PR, or a related field.
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๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ:- 2โ4 years of experience in Public Relations, Marketing, Brand Communications, or a similar role.
๐๐ฒ๐ ๐ฅ๐ฒ๐๐ฝ๐ผ๐ป๐๐ถ๐ฏ๐ถ๐น๐ถ๐๐ถ๐ฒ๐:
๐๐ช๐๐ก๐๐ ๐๐๐ก๐๐ฉ๐๐ค๐ฃ๐จ
- Build and maintain relationships with media, influencers, celebrities, agencies, and industry partners.
- Coordinate PR campaigns, product launches, store openings, and brand events.
- Draft press releases, media pitches, brand statements, and communication materials.
- Secure media coverage and identify new PR opportunities to increase brand visibility.
- Track and report PR performance, media mentions, and campaign results.
๐พ๐ง๐๐๐ฉ๐๐ซ๐ & ๐๐๐ง๐ ๐๐ฉ๐๐ฃ๐ ๐๐ช๐ฅ๐ฅ๐ค๐ง๐ฉ
- Brainstorm innovative campaign concepts for product launches, seasonal collections, and brand activations.
- Research emerging marketing, fashion, social media, and consumer trends, and proactively present ideas to the marketing team.
- Stay updated with local and international competitor activities and identify opportunities for the brand.
- Collaborate with the creative, social media, influencer, and digital marketing teams to develop engaging campaigns.
- Suggest viral content formats, influencer collaborations, and culturally relevant moments the brand can leverage.
๐๐๐ง๐ ๐๐ฉ & ๐๐ง๐๐ฃ๐ ๐๐๐จ๐๐๐ง๐๐
- Monitor competitor campaigns, consumer behavior, and industry developments.
- Prepare regular trend reports highlighting opportunities, risks, and recommendations.
- Identify emerging creators, platforms, and communities relevant to the brand.
- Keep the team informed about global fashion, retail, and digital marketing trends.
๐๐ฝ๐ฝ๐น๐ ๐ป๐ผ๐:- careers@alrazzaqfibres.com