Classified Jobs in Pakistan

Social Media & Advertising Specialist Location: Bahria Town Phase 7, Rawalpindi (Preference for residents of Bahria, DHA, or nearby areas) 𝐂𝐨𝐦𝐩𝐚𝐧𝐲 𝐃𝐞𝐬𝐜𝐫𝐢𝐩𝐭𝐢𝐨𝐧 Sequel Technologies, a software company providing healthcare IT and medical billing services to the US market. 𝐏𝐨𝐬𝐢𝐭𝐢𝐨𝐧 𝐎𝐯𝐞𝐫𝐯𝐢𝐞𝐰: We're looking for a social media and advertising specialist. You'll create engaging content, manage our community, and run paid campaigns that drive qualified leads. This role sits within our marketing team. 𝐑𝐞𝐬𝐩𝐨𝐧𝐬𝐢𝐛𝐢𝐥𝐢𝐭𝐢𝐞𝐬 • Develop and execute organic content strategies across LinkedIn, Facebook, Instagram, and other relevant platforms • Plan, launch, and optimize paid advertising campaigns on Meta and LinkedIn • Monitor ad performance, manage budgets, and report on key metrics (CPL, ROAS, MQL volume) • Engage with followers, respond to comments and messages, and build community • Collaborate with the marketing team on campaign launches, promotions, and product announcements • Stay current on platform algorithm changes, ad policy updates, and industry trends • Ensure all content aligns with brand voice and healthcare industry standards • A/B test creative, copy, and audiences to continuously improve results 𝐑𝐞𝐪𝐮𝐢𝐫𝐞𝐝 𝐐𝐮𝐚𝐥𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬 • 2–3 years of experience in social media marketing with a focus on paid advertising • Hands-on experience managing ad campaigns in Meta Ads Manager and LinkedIn Campaign Manager • Proficiency with social scheduling and analytics tools • Moderate copywriting skills with the ability to adapt tone for different platforms • Experience tracking and reporting on campaign performance • Comfortable working with creative assets 𝐏𝐫𝐞𝐟𝐞𝐫𝐫𝐞𝐝 𝐐𝐮𝐚𝐥𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬 • Experience in healthcare, B2B SaaS, or lead generation environments • Familiarity with HubSpot or similar CRM/marketing automation platforms • Experience with retargeting strategies and conversion tracking setup • What we’re looking for • Self-starter who takes ownership and runs with projects • Strong communicator who can collaborate across teams • Detail-oriented with solid organizational skills • Analytical mindset—comfortable digging into data to inform decisions • Adaptable and comfortable in a fast-moving environment 𝐓𝐢𝐦𝐢𝐧𝐠𝐬 • 5:00 PM - 2:00 AM (Summers) • 6:00 PM - 3:00 AM (Winters) 𝐁𝐞𝐧𝐞𝐟𝐢𝐭𝐬 • Healthcare (OPD + IPD) • Entertainment Allowance • Cellular Allowance • Provident Fund Send your resume at: jobs@sequeltechnologies.net