Associate Executive β Paid Media
Views: 30
Posted: 2026-01-01
Expires: 2026-01-15
ActiveJob Title: Associate Executive β Paid Media (TikTok & Google Ads)
Location: Remote / Pakistan
Target Market: United States
Company: Massive Dynamics
About the Role
Weβre looking for a results-driven Paid Media Associate to join our marketing team. The ideal candidate will be responsible for setting up, managing, and optimizing TikTok and Google Ads campaigns, with a focus on U.S.-based audiences. We are especially looking for someone who understands how to build high-performing TikTok and YouTube lead gen campaigns, test creatives, and improve conversions
Key Responsibilities
Plan, launch, and manage TikTok Ads campaigns (lead generation, traffic, and conversions).
Set up and manage TikTok pixel, custom audiences, and event tracking.
Create and optimize Google Ads campaigns, especially YouTube video ads.
Monitor performance metrics (CTR, CPA, ROAS) and make data-driven optimizations.
Conduct A/B tests for creatives, audiences, and placements.
Coordinate with the creative team for ad copy and video requirements.
Prepare campaign performance reports and actionable insights.
Requirements
1β2 years of experience in paid media or digital marketing.
Hands-on experience with TikTok Ads Manager (mandatory).
Working knowledge of Google Ads and YouTube advertising.
Familiarity with TikTok Pixel, Google Tag Manager, and Google Analytics.
Strong understanding of campaign structure, audience targeting, and optimization.
Good English communication skills (for U.S. audience targeting).
Bonus Skills
Experience with Meta Ads.
Understanding of creative optimization and short-form video strategy.
Portfolio, case studies, or performance screenshots.
Why Join Us
Be part of a performance-driven marketing team targeting the U.S. education sector.
Growth opportunity into a Paid Media Manager role.
Flexible hours and creative freedom.
How to Apply
Candidates can send their CV and relevant portfolio/case studies to hr@massivedynamicpk.com
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