
Digital Marketing Specialist - Performance Marketing
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Posted: 2026-03-03
Expires: 2026-03-17
ExpiredSwitch Communications is Hiring Digital Marketing Specialist - Performance Marketing
Location: Islamabad
๐๐๐ฒ ๐๐๐ฌ๐ฉ๐จ๐ง๐ฌ๐ข๐๐ข๐ฅ๐ข๐ญ๐ข๐๐ฌ:
- Plan, execute, and optimize performance marketing/acquisition campaigns on Google Display Network (GDN), Meta Platforms, and TikTok.
- Drive growth and monetization of Digital Apps, OTT Apps & E-Commerce platforms in Pakistan & globally.
- Develop scalable strategies to increase product subscriptions across multiple advertising channels.
- Manage and enhance App Store Optimization (ASO) for improved visibility and installs.
- Monitor and improve key KPIs including CPI, CPA, ROAS, LTV, and subscription conversion rates.
- Conduct A/B testing on landing pages, app flows, user interfaces and subscription journeys to identify bottlenecks and improve conversion rates.
- Analyze user funnels and identify growth opportunities across web and app platforms.
- Handle tracking and analytics via GA4, Firebase, Meta Pixel, TikTok Pixel, and Google Tag Manager.
- Manage campaign budgets efficiently to maximize performance and returns.
Coordinate with internal departments to ensure smooth campaign execution.
๐๐๐ช๐ฎ๐ข๐ซ๐๐ฆ๐๐ง๐ญ๐ฌ:
- 2โ4 years of hands-on experience in performance marketing (preferably for OTT apps).
- Bachelorโs degree in Marketing or a related field.
- Strong experience in product-based and subscription-driven campaigns.
- Hands-on expertise in Google Ads, Meta Ads, and TikTok Ads.
- Practical experience with ASO (App Store Optimization).
- Experience in app growth, monetization strategies, and e-commerce performance marketing.
- Proven expertise in handling different campaign types including telco subscription campaigns, e-commerce sales/ROAS campaigns, app installs, awareness, and traffic campaigns.
- Strong grip on analytics, A/B testing, content management, and performance tracking tools.
- Proven experience managing performance marketing budgets of up to $30K USD per month while maximizing ROI.
๐๐ข๐๐ ๐ญ๐จ ๐๐๐ฏ๐ ๐๐ค๐ข๐ฅ๐ฅ๐ฌ:
- Working knowledge of Google Search Console.
- Strong understanding of optimizing Telco/VAS subscription campaigns for subscriber growth.
๐ฉ To apply: Send your CV to mahnoor.sayed@switch.com.pk with the subject line โDigital Marketing Specialistโ